Juan Soriano Blanco (Madrid, 1984) is an industrial designer based in Madrid.

He graduated in Industrial Design in Madrid and then achieved a master in product design at the University CEU in Valencia. Then he attended the Design Academy Eindhoven for a year and the SPD in Milan. He had the chance to work with several respected studios and professionals, such as Lavernia-Cienfuegos, Sander Mulder, Marco Romanelli, Claudio Bellini, Studio Banana and Espadaysantacruz.





He defends the creative process, the function and the simplicity to develop relevant projects. He always lays to create concepts that are disruptive and impactful, but at the same time functional and timeless. Looking form another point of view, to differenciate, innovate and generate added value. He tends to twist the archetypes. He emphasizes the research, process, analysis, and communication stages. He always push it further, looking to the future.




Awards and exhibitions:

- Selected for the food design exhibition Papila, in Valencia furniture fair 2010.
- Exhibition at “09 centre diseny, certamen de diseño joven”. Art and Crafts museum of Castellon with Everbike folding bike project.
- Finalist at Watchcelona watches award with Concret watch in 2010.
- Scholarship gained through the designboom.com website to make the Product Design Master, in the Scuola Politecnica di Milano, in 2012.
- Selected finalist by the Campana brothers to exhibit in the Milan Furniture fair 2012, in the Homeless exhibition contest.
- Selected finalist to develop the prototype in the competition of the Boisbuchet Vitra summer workshops in collaboration with Amorim, in 2012.
- Exhibition in Mart Art Museum of the piece hook of bread for the Progetto Cibo, La forma del gusto, 2013.
- Part from a collective, "WAH - We Are Here" design store in the Schio design Festival 2013, Italy.
- Selected finalist to exhibit in Milan Furniture fair 2013 in Brera Fuori Salone, in the Homeless design contest. - Selected finalist for the project “Mercado de ideas de diseño 2013”, in Barcelona.
- Participed in the workshop "Kitchen Becomes Open", organized by Valcucine in the Salone del Mobile 2014.
- Part of the exhibition "Around the frame" in Lambrate for the Salone 2014 curated by Marco Romanelli.






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